In the ladder of loyalty, ________ have the lowest relationship commitment while ________ have the highest.
A)prospects; advocates
B)prospects; evangelists
C)customers; advocates
D)clients; evangelists
E)customers; clients

Question

Quizplus · Accepted Answer

In the ladder of loyalty, prospects are at the lowest level because they are potential customers who have not yet made a purchase or committed to the brand. Evangelists are at the highest level because they are highly satisfied customers who actively promote the brand to others, showing the highest level of relationship commitment.

In the Ladder of Loyalty, ________ Have the Lowest Relationship