Which of the following points has research found to be key determinants in a successful customer relationship?
A)Customer engagement
B)Value
C)Customer satisfaction
D)Loyalty motives
E)All of the above

Question

Quizplus · Accepted Answer

Research has found that all of these factors (customer engagement, value, customer satisfaction, and loyalty motives) are key determinants in a successful customer relationship. Customer engagement ensures that the customer is actively involved with the company and its products/services. Value refers to the perception of the benefits received in relation to the cost. Customer satisfaction measures how well the company meets the expectations of the customer. Loyalty motives encompass the reasons why a customer chooses to remain loyal to a company or product.

Which of the Following Points Has Research Found to Be