In Zeithaml, Rust and Lemon's customer pyramid, which of the following describes a platinum customer?
A)A marginally profitable user who does not warrant special treatment.
B)A heavy user that is less price sensitive but expects the highest service levels.
C)A user who is somewhat price sensitive and less committed.
D)Low revenue users who nonetheless require reasonable levels of service.
E)Users who generate the volume needed for economies of scale.

Question

Quizplus · Accepted Answer

A platinum customer is described as a heavy user that is less price sensitive but expects the highest service levels. They are highly profitable and require personalized attention to maintain their loyalty.

In Zeithaml, Rust and Lemon's Customer Pyramid, Which of the Following