If a firm has an emphasis on relationship marketing they are concerned with:
A)regaining lost customers
B)offering reduced prices
C)implementing effective service-recovery
D)implementing effective complaint-handling
E)a, c and d

Question

Quizplus · Accepted Answer

Relationship marketing emphasizes building long-term relationships with customers by focusing on customer retention, loyalty, and satisfaction. Regaining lost customers, implementing effective service-recovery, and complaint-handling are all important strategies that fall under relationship marketing. Offering reduced prices may be a short-term tactic but does not necessarily focus on building relationships with customers. Therefore, choice E, which includes options a, c, and d, is the best answer.

If a Firm Has an Emphasis on Relationship Marketing They