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Which of the Following Is NOT a Reason Why CRM

Question 35

Multiple Choice
Which of the following is NOT a reason why CRM programs may fail? A)Viewing CRM as a technology initiative B)Insufficient appreciation of customer lifetime value C)Inadequate support from top management D)Failing to re-engineer business processes E)All are reasons why CRM programs may fail

Which of the following is NOT a reason why CRM programs may fail?


A) Viewing CRM as a technology initiative
B) Insufficient appreciation of customer lifetime value
C) Inadequate support from top management
D) Failing to re-engineer business processes
E) All are reasons why CRM programs may fail

Correct Answer:

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