What strategies could a service marketer adopt for customers in the lead tier?
A)Impose a minimum fee that is waived when a certain level of revenue is generated.
B)Cut service costs.
C)Create an attractively priced, low-cost platform.
D)Terminate these customers.
E)All of the above

Question

Quizplus · Accepted Answer

Strategies for managing customers in the lead tier include imposing a minimum fee that can be waived if revenue thresholds are met, cutting service costs to maintain profitability, creating a low-cost platform to serve these customers efficiently, and in some cases, terminating relationships with customers who consistently drain resources without providing sufficient value. These strategies aim to either make these customers profitable or minimize the losses they cause.

What Strategies Could a Service Marketer Adopt for Customers in the Lead