The Diamond of Loyalty suggests that loyals may be the most profitable segment but represent only 10-20 per cent of your customer base.

Name: The Diamond of Loyalty suggests that loyals may be the most profitable segment but represent only 10-20 per cent of your customer base.
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The Diamond of Loyalty model suggests that the loyal customers may be the most profitable segment, but they represent only 10-20% of the customer base.

The Diamond of Loyalty Suggests That Loyals May Be the Most