Recent research has found a number of specific types of relational benefits that motivate customers to become regular customers of one service provider.Which category of benefits has been found by research to be the least important to customers in terms of value?
A)Social benefits
B)Special-treatment benefits
C)Relationship benefits
D)Loyalty benefits
E)Confidence benefits

Question

Quizplus · Accepted Answer

Special-treatment benefits are often considered the least important because customers typically value more consistent and reliable benefits such as confidence and social benefits over occasional perks or discounts.

Recent Research Has Found a Number of Specific Types of Relational