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Even Though the Production Department and Advertising Departments Have Completely

Question 1

Multiple Choice

Even though the production department and advertising departments have completely different tasks, they must work together and coordinate their efforts to make sure the marketing campaign is ready for each new product launch. The degree to which they do this is known as


A) differentiation.
B) concentration.
C) span of control.
D) unity of command.
E) integration.

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