Paul Oglesby, North American division manager for Rembrandt Products, was in crisis. His entire marketing and sales staff had resigned yesterday to start up a new firm. Next year's business plan for his division was due in 10 days, and Paul did not have a sense of his clients' needs nor his competitors' strategies. Thus, he did not know how to prepare his business plan. By not having the information necessary to decide how best to manage in his competitive environment, Paul was lacking
A)competitive intelligence.
B)environmental complexity.
C)environmental uncertainty.
D)performance gaps.
E)environmental dynamism.

Question

Quizplus · Accepted Answer

Competitive intelligence is the information necessary for making informed decisions in a competitive environment. Since Paul lacks the necessary information, he is lacking competitive intelligence. Environmental complexity refers to the number of components in a company's external environment, while environmental uncertainty refers to the amount and type of change in the external environment. Performance gaps refer to discrepancies between desired and actual performance, and environmental dynamism refers to the rate at which change occurs in the external environment. None of these terms fully capture Paul's situation.

Paul Oglesby, North American Division Manager for Rembrandt Products, Was