Gonzalez Inc., a leather-processing company, realizes that the current strategies have decreased the productivity. It makes a clear break with past actions and develops new strategies to be successful. Which of the following phases of organizational change is best exemplified in this case?
A)Unfreezing
B)Hard triangle
C)Soft square
D)Changing

Question

Quizplus · Accepted Answer

Unfreezing is the first phase of organizational change, where a company realizes current methods are not effective and prepares to adopt new strategies or changes. This phase involves acknowledging the need for change and creating a motivation to move away from the current state.