Robinson Inc., a manufacturer of smartphones, focuses on moving from its one set of strategic plans to another by increasingly engaging itself with customer services. It feels that it is important to increase the quality of products to increase and retain its customer base. Which of the following phases of organizational change is exemplified in this case?
A)Unfreezing
B)Hard triangle
C)Changing
D)Refreezing

Question

Quizplus · Accepted Answer

The case exemplifies the changing phase of organizational change, where the organization is implementing a new set of strategic plans focused on increasing customer services and product quality.