RandallCollins Inc., a wholesale fuel distributor, develops a new strategy that creates and sustains a competitive advantage in its target markets. However, it aims at making this alteration a part of its operations. Which of the following phases of organizational change is exemplified in this case?
A)Unfreezing
B)Hard triangle
C)Changing
D)Refreezing

Question

Quizplus · Accepted Answer

The "Changing" phase involves implementing new strategies or processes to create and sustain competitive advantages, which aligns with RandallCollins Inc.'s actions.