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Global Marketing Study Set 6
Quiz 17: Leadership, Organization, and Corporate Social Responsibility
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Question 21
Multiple Choice
When an organization assigns regional or worldwide product responsibility to its product divisions, there are several advantages except:
Question 22
Multiple Choice
In today's dynamic global competitive environment, organizations need to develop new forms of:
Question 23
Multiple Choice
Management experts often use terms like ________ to describe an organization in which autonomous business units operate with their own agendas and a minimum of horizontal interdependence.
Question 24
Multiple Choice
Which of the following does not contribute to the establishment of an international division?
Question 25
Multiple Choice
In the fast changing, competitive environment, new global realities are emerging, which include all of the following needs except:
Question 26
Multiple Choice
Which global marketing expert recommends an organization design based on a "global superstructure" that views the world in terms of 30 regions?
Question 27
Multiple Choice
Which one of the following statements is incorrect regarding matrix organizational structure?
Question 28
Multiple Choice
A company with headquarters in Europe and operational units in Canada, the United States, and Mexico would be well advised to consider establishing a(n) :
Question 29
Multiple Choice
Which of the following is the best organization structure for global marketing?
Question 30
Multiple Choice
As a company's initial international business involvement becomes too much for a single manager or export department to handle, the next step is typically to establish a(n) :
Question 31
Multiple Choice
Sony's Blu-ray DVD format has gained widespread acceptance. Sony, Sharp, Panasonic, and other Japanese manufacturers are all experiencing ________ sales of traditional electronics products.