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Global Marketing Study Set 6
Quiz 17: Leadership, Organization, and Corporate Social Responsibility
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Question 1
True/False
Before retiring at the end of 2008, Unilever Group Chief Executive Patrick Cescau wanted to reconnect the company with its heritage of sustainability and concern for the environment. This and other values reflect Unilever's philosophy of "doing well by doing good."
Question 2
True/False
Sigismundus Lubsen, the former president and CEO of Quaker Chemical Corporation, is a good example of today's cosmopolitan executive. Born in the Netherlands and educated in Rotterdam as well as New York, Lubsen speaks Dutch, English, French, and German.
Question 3
Multiple Choice
According to Prahalad and Hamel, a core competence has all of the following characteristics except:
Question 4
Multiple Choice
Yong Nam, CEO of LG, recently stipulated that English would be required throughout the company. His reasons for this action included all of the following statements except:
Question 5
True/False
Jack Welch encountered resistance at GE and said that, "The lower you are in the organization, the less clear it is that globalization is great."
Question 6
True/False
The ability to speak at least one other foreign language is one difference between managers born and raised in the United States and those born and raised elsewhere.
Question 7
Multiple Choice
The ability to speak foreign languages is one difference between managers born and raised in the United States and those born and raised elsewhere. Which of the following is true and reflects this statement?
Question 8
Multiple Choice
Which one of the following companies has a woman as the global chief marketing officer in the United States?
Question 9
True/False
Nokia's reversal of fortune at the hands of Apple and Google underscores the fact that today's executives must rethink the concept of the corporation if they wish to operationalize the concept of core competencies.
Question 10
True/False
During his years as chief executive of GE, Jack Welch discovered that many employees resisted his ideas about the need to globalize the company.
Question 11
Multiple Choice
Rebecca Van Dyck is the chief marketing officer of:
Question 12
Multiple Choice
When Brazilian Carlos Ghosn was installed as chief executive, he introduced two new words into Nissan's lexicon:
Question 13
Multiple Choice
Victor Luis is the chief executive officer of:
Question 14
True/False
Carly Fiorina, former CEO of Hewlett-Packard, said that leadership is not about hierarchy or title or status; it's about having influence and mastering change.
Question 15
Multiple Choice
Satya Nadella is the chief executive officer of:
Question 16
True/False
Former Whirlpool CEO David Whitwam described his own staffs' resistance in the early 1990s after he had approved the acquisition of Royal Philips Electronics' European home appliance division.