Question 1

According to Christensen's five principles of disruptive innovations, the following statement is not true:

Accepted Answer

Christensen's principles of disruptive innovation suggest that large companies often overlook small markets because they do not meet their growth needs initially. These companies focus on larger, more established markets, leaving room for disruptive innovations to take root in smaller, initially less profitable markets.

Question 2

Which of the following is not one of Clayton Christensen's principles of disruptive innovation?

Accepted Answer

The principle of e-commerce activities being divided into three categories is not one of Clayton Christensen's principles of disruptive innovation. The other four choices are all principles that he has identified.

Question 3

Research suggests that visitors spend more time at sites that are in English than in their own language.

Accepted Answer

Research generally shows that users are more likely to engage with and spend more time on websites that are in their native language, as it improves usability and comprehension.

Question 4

Which of the following principles of disruptive innovation pertains to the notion of agnostic marketing?

Accepted Answer

The principle of disruptive innovation that pertains to the notion of agnostic marketing is "markets that don't exist can't be analyzed." This principle suggests that companies should not rely solely on market research to guide their innovation efforts, as new and disruptive markets often emerge unexpectedly. Instead, they should adopt an agnostic approach to marketing by exploring multiple different markets and customer segments in order to discover unmet needs and opportunities.

Question 5

________ are online retail operations that allow customers to purchase goods and services.

Accepted Answer

Transaction sites are online retail operations where customers can purchase goods and services. Promotion sites are focused on marketing and advertising, matrix sites use a specific organizational structure, transfer sites allow for the transfer of data or funds between individuals or institutions, while content sites primarily focus on providing information or entertainment.

Question 6

What is meant by e-commerce? How can e-commerce activities be classified?

Accepted Answer

The answer of What is meant by e-commerce? How can...

Question 7

Web sites can be classified by purpose as represented by the term:

Accepted Answer

The term "promotion sites" best represents a classification of websites by purpose, as these sites are designed specifically for the promotion and advertising of products, services, or ideas. The other options (matrix, international, geographic, regional) may refer to aspects of website design or content, but do not necessarily indicate a specific purpose for the site.

Question 8

Web sites that provide news and entertainment and support a company's PR efforts are known as:

Accepted Answer

Content sites are websites that provide news, entertainment, and other forms of content in order to support a company's public relations efforts. These sites can include blogs, online magazines, and other types of content-focused sites that are designed to engage and inform visitors.

Question 9

Each value network has a ________ associated with it that dictates the margins needed to achieve profitability.

Accepted Answer

Cost structure is the set of fixed and variable costs associated with a particular value network. By analyzing the cost structure, one can determine the level of margins required to achieve profitability.

Question 10

The domain name for Amazon.com in Germany is:

Accepted Answer

The domain name for Amazon.com in Germany is amazon.de. The other options do not correspond to the country code top-level domain for Germany.

Question 11

Each network has its own "metrics of value." For laptop computers this value would include all of the following except:

Accepted Answer

While each network has its own metrics of value, memory capacity is unrelated to laptop computers as a network. The given options for laptop computers are all valid metrics of value.

Question 12

Internet penetration is less than 10 percent in:

Accepted Answer

According to World Bank data, the internet penetration rate in Burundi was only 6.3 percent in 2019.

Question 13

In South Korea, the Netherlands, Greenland, the UAE, Bahrain, and Qatar, more than 90 percent of the population is online.

Accepted Answer

According to the 2021 Global Digital Report by Hootsuite and We Are Social, more than 90% of the population in South Korea, the Netherlands, Greenland, the UAE, Bahrain, and Qatar are internet users.

Question 14

Web "content sites" provide news and entertainment and support a company's PR efforts.

Accepted Answer

The answer of Web "content sites" provide news and entertainment...

Question 15

Describe the principles developed by Christensen in order to help managers recognize the innovator's dilemma and develop appropriate responses to environmental change.

Accepted Answer

The answer of Describe the principles developed by Christensen in...

Question 16

Today Microsoft lags behind new industry entrants in high-growth, consumer-oriented areas such as search and social networking. Which of the principles of disruptive innovation does this fact pertain to?

Accepted Answer

The answer of Today Microsoft lags behind new industry entrants...

Question 17

Some global marketers make the strategic decision to establish a presence on the Web without offering transaction opportunities even though the product could be sold that way. Such sites are known as:

Accepted Answer

Promotion sites are designed primarily for advertising or promotional purposes, rather than direct sales. These sites aim to increase awareness and interest in a product or company, without necessarily offering the option to conduct transactions online.

Question 18

As Pandora CEO Joe Kennedy recently remarked, "The good news is that the Internet is global, and that the copyright law is country by country."

Accepted Answer

Joe Kennedy did not make this remark; it was actually made by Tim Westergren, the founder of Pandora.

Question 19

The top Digital Agency Network by 2016 Interactive Marketing Revenues is:

Accepted Answer

According to the 2016 Interactive Marketing Report, Accenture Interactive ranked the highest in terms of interactive marketing revenues among the listed agencies. Therefore, choice C is the best answer.

Question 20

Amazon.com, the leading Internet bookseller, allows users to purchase books, CDs, and other products online. Amazon.com is primarily a(n) ________ site.

Accepted Answer

Amazon.com allows users to purchase products online, making it a transactional site.

Quiz 15: Global Marketing and the Digital Revolution