Salespeople understand this influence principle and will ask a prospective buyer questions about their preferences and values and then remind them of how their preferences fit the product.
A) Consensus
B) Liking
C) Consistency
D) Scarcity

Question

Quizplus · Accepted Answer

This influence principle is consistency, which involves aligning a person's actions with their beliefs and values. Salespeople use this by asking questions to understand the buyer's preferences and values and then reminding them of how the product fits with these beliefs, making it more likely that the buyer will make a purchase. Consensus is about using social proof, liking is about building a rapport with the buyer, and scarcity is about creating a sense of urgency to buy.

Salespeople Understand This Influence Principle and Will Ask a Prospective