Xerox benchmarked its distribution system against that of L. L. Bean's. This is an example of:
A) competitive benchmarking.
B) internal benchmarking.
C) functional benchmarking.
D) disaggregate benchmarking.

Question

Quizplus · Accepted Answer

Functional benchmarking involves comparing and measuring a company's functions or processes against those of industry leaders, regardless of the industry. In this case, Xerox (primarily known for its printing and digital document products) benchmarked its distribution system against L.L. Bean (a retail company known for its clothing and outdoor recreation equipment), indicating a comparison across different industries to improve a specific function, which is characteristic of functional benchmarking.

Xerox Benchmarked Its Distribution System Against That of L