A firm can effectively use its operations function to yield competitive advantage through all of the following EXCEPT:
A) customization of the product.
B) setting equipment utilization goals below the industry average.
C) speed of delivery.
D) constant innovation of new products.
E) maintaining a variety of product options.

Question

Quizplus · Accepted Answer

Setting equipment utilization goals below the industry average may actually hinder a firm's ability to compete. It is important for operations to strive for efficiency and maximizing the use of resources in order to minimize costs and meet customer demands. Choosing to operate at a lower utilization rate than competitors may result in higher costs and longer lead times for production, leading to a competitive disadvantage.

A Firm Can Effectively Use Its Operations Function to Yield