Which of the following is NOT an example of competing on the basis of differentiation?
A) A car manufacturer offers the best warranty in the automobile industry.
B) A firm designs its smart phone product with unique features.
C) A movie theater distinguishes itself by offering cinema suites and dine-in options.
D) A firm offers a much broader product line than its competitors do.
E) A firm advertises more than its competitors do.

Question

Quizplus · Accepted Answer

Differentiation involves offering unique features, quality, or service that sets a company apart from its competitors. Advertising more does not inherently change the product or service's unique qualities or features; it merely increases visibility.

Which of the Following Is NOT an Example of Competing