Which of the following is an example of competing on the basis of differentiation?
A) A firm manufactures its product with less raw material waste than its competitors do.
B) A firm's products are introduced into the market faster than its competitors' products are.
C) A firm's distribution network routinely delivers its product on time.
D) A firm offers a much broader product line than its competitors do.
E) A firm advertises more than its competitors do.

Question

Quizplus · Accepted Answer

Competing on the basis of differentiation means offering unique or superior products or services that distinguish a company from its competitors. Option D is an example of this as the firm offers a much broader product line than its competitors, which makes it stand out and provides more options to customers. Options A, B, C, and E are all examples of competing on other bases such as cost or speed of delivery, but not based on differentiation.

Which of the Following Is an Example of Competing on the Basis