Franz Colruyt has achieved low-cost leadership through:
A) effective use of voice mail.
B) plastic, not paper, shopping bags.
C) background music that subtly encourages shoppers to buy more.
D) converting factories, garages, and theaters into retail outlets.
E) exclusive use of the Euro.

Question

Quizplus · Accepted Answer

Franz Colruyt has achieved low-cost leadership by converting factories, garages, and theaters into retail outlets. This strategy has allowed the company to avoid the high costs associated with building new stores from scratch while also leveraging existing infrastructure.

Franz Colruyt Has Achieved Low-Cost Leadership Through