According to the textbook, a brand is all of the following except a(n) ________.

Question

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The textbook defines a brand as a "name, term, sign, symbol, design, or a combination of these, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition." There is no mention of a written warranty as a component of a brand, so E is the best choice. A brand is described in the textbook as a firm's reputation, credentials, and an indicator of trust and reduced risk, which are all covered by choices A, B, and C, respectively.

According to the Textbook, a Brand Is All of the Following