________ is a term that denotes the set of assets and liabilities that are linked to a brand and enable it to raise a firm's valuation.

Question

Quizplus · Accepted Answer

Brand equity is the term used to describe the financial value associated with a brand. It includes the value of the brand name, trademarks, and the recognition and loyalty that a brand commands in the market. It enables a company to charge premium prices and achieve higher profits than its competitors, as well as supporting the successful introduction of new products and services.

________ Is a Term That Denotes the Set of Assets