When Red Bull was first being introduced into the United States, the company would hand out free samples of its product at extreme sports events (e.g., skateboarding, wakeboarding and mountain biking competitions). Red Bull's objective was to create ________ surrounding its product.

Question

Quizplus · Accepted Answer

The word "buzz" is commonly used in marketing to describe excitement and positive word-of-mouth surrounding a product. By handing out free samples at extreme sports events, Red Bull was trying to create buzz and generate interest in its brand.

When Red Bull Was First Being Introduced into the United