"Brand premium" is the term that denotes the set of assets and liabilities that are linked to a brand and enable it to raise a firm's valuation.

Name: "Brand premium" is the term that denotes the set of assets and liabilities that are linked to a brand and enable it to raise a firm's valuation.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The term "brand equity" refers to the set of assets and liabilities linked to a brand that can enhance or detract from a firm's valuation, not "brand premium."

"Brand Premium" Is the Term That Denotes the Set of Assets