In the context of the A-T-A-R model, which of the following is usually the necessary first step toward the adoption of a new product?
A) Availability
B) Testing
C) Trial
D) Awareness

Question

Quizplus · Accepted Answer

Awareness is usually the necessary first step toward the adoption of a new product as consumers cannot try or purchase a new product unless they are aware of its existence.

In the Context of the A-T-A-R Model, Which of the Following