In the context of the A-T-A-R model of adoption of a new product, which of the following is part of a reseller's role?
A) Setting up a trial for the new product under artificial usage conditions
B) Doing a small volume of business in a standardized way with a big margin
C) Delegating the promotion of the new product to trade relations directors or sales managers
D) Preparing for the promotion of the product, including training salespeople and service people

Question

Quizplus · Accepted Answer

Resellers play a key role in the promotion and distribution of new products. Therefore, one of their primary tasks is to prepare for the promotion of the product, including training their salespeople and service staff to effectively sell and support the product. Additionally, resellers may also provide feedback to the manufacturer about the product's performance and end-user reactions, which can be useful for improving the product and guiding future marketing efforts. Options A, B, and C are not necessarily specific responsibilities of resellers in the A-T-A-R model.

In the Context of the A-T-A-R Model of Adoption of a New