A product concept that originated in the advertising world that essentially says, "Product X is better for your use than other products because . . . ." is known as:
A) product positioning.
B) product innovation.
C) wildcatting.
D) product testing.

Question

Quizplus · Accepted Answer

This product concept is known as product positioning, which is a marketing strategy that aims to make a product occupy a distinct and desirable position in the minds of the target audience. It involves highlighting the product's unique features, benefits, and advantages over other similar products in the market.

A Product Concept That Originated in the Advertising World That