Performance specs or performance parameters are often used by marketers to define products and relate to the product attribute of _____.
A) feature
B) function
C) benefit
D) tangibility
Correct Answer:
Verified
Q25: Which of the following is true of
Q26: Lasol Co., a manufacturer of instant foods,
Q27: The first general purpose of a product
Q28: An advantage of specifying the protocol in
Q29: Product positioning can be facilitated to a
Q31: A product concept that originated in the
Q32: Which of the following is true of
Q33: Esqua Inc., a manufacturer of soaps and
Q34: Protocols for services are most likely to
Q35: Marketers may describe functions in a product
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