Product positioning can be facilitated to a large extent by _____, which provides key information on desirable positioning options for products.
A) the decay curve
B) concept testing activities
C) R&D activities
D) the risk or payoff matrix

Question

Quizplus · Accepted Answer

Concept testing activities involve gathering feedback from potential customers about different positioning options for a product. This information can then be used to identify the most desirable positioning options and help guide product positioning decisions. The other options listed (decay curve, R&D activities, risk or payoff matrix) may provide useful information for product development and marketing, but are not specifically focused on product positioning.

Product Positioning Can Be Facilitated to a Large Extent by _____