Which of the following serves as the basis of many simulated test markets?
A) The cumulative expenditures curve
B) The risk or payoff matrix
C) The A-T-A-R model
D) The decay curve

Question

Quizplus · Accepted Answer

The A-T-A-R model (Awareness-Trial-Adoption-Retention) is frequently used as the basis for simulated test markets. This model focuses on the sequence of steps a consumer goes through in adopting a new product, including becoming aware of it, trying it, adopting it, and then retaining it as a regular purchase. By measuring consumer behavior at each stage of this process, marketers can estimate how well a product may perform in the real market.

Which of the Following Serves as the Basis of Many