The _____ tool includes several ways to assess strategic fit and market attractiveness, and also considers financial performance.
A) opportunity identification and selection
B) concept generation
C) concept evaluation
D) development

Question

Quizplus · Accepted Answer

The concept evaluation tool is designed to assess strategic fit and market attractiveness, as well as to evaluate the financial performance of a concept before it moves into the development phase. This helps ensure that resources are allocated to concepts with the highest potential for success.

The _____ Tool Includes Several Ways to Assess Strategic Fit