Which of the following is the most commonly used approach to sales forecasting outside of the consumer packaged goods industry?
A) The A-T-A-R model
B) Progressive regression
C) Conjoint analysis
D) Perceptual gap mapping

Question

Quizplus · Accepted Answer

The A-T-A-R model (Awareness-Trial-Availability-Repeat) is the most commonly used approach to sales forecasting outside of the consumer packaged goods industry due to its focus on the key factors that drive sales performance.

Which of the Following Is the Most Commonly Used Approach