As per the A-T-A-R model, long-run market share can be expressed as MS = T × R × AW × AV. What does "T" stand for in the equation?
A) Ultimate long-run trial rate
B) Ultimate long-run repeat purchase rate
C) Percent awareness
D) Percent availability

Question

Quizplus · Accepted Answer

T stands for "ultimate long-run trial rate", which represents the maximum proportion of potential customers who will try a product at some point in the future.

As Per the A-T-A-R Model, Long-Run Market Share Can Be