_____ is one of the pseudo sale market testing methods used later in the new product process, typically when the physical product is available for the consumer to take home and try.
A) The Delphi probe model
B) The A-T-A-R model
C) Scenario writing
D) Regression analysis

Question

Quizplus · Accepted Answer

The A-T-A-R model (Awareness-Trial-Adoption-Retention) is one of the commonly used methods in pseudo sale market testing. This method involves providing a sample of the product to potential customers in order to create awareness, encourage them to try it, adopt it, and ultimately retain it as a repeat customer. It is typically used towards the later stages of the new product process when the physical product is available for consumers to take home and try. The other options listed (Delphi probe model, scenario writing, and regression analysis) are not specifically related to pseudo sale market testing.

_____ Is One of the Pseudo Sale Market Testing Methods