Ancon Inc., typically forecasts potential product sales based on the number of customers who say they would either definitely or probably buy the product, on a five-point scale. The firm's sales forecast is based upon _____.
A) regression analysis
B) the A-T-A-R model
C) purchase intentions
D) test market results

Question

Quizplus · Accepted Answer

Ancon Inc. forecasts potential product sales based on customers' purchase intentions, which are determined by their responses on a five-point scale indicating the likelihood of purchasing the product. This is a common method of forecasting sales based on consumer behavior and desires.

Ancon Inc, Typically Forecasts Potential Product Sales Based on the Number