Lia Hwang was asked to attend a new product scoring session in order to explain the special considerations and the intangible benefits unique to the concept she helped develop. Lia's role was to push past normal resistance to change and to see that the concept gets a fair hearing at all turns. Lia is best described as a _____.
A) virtual scorer
B) product champion
C) knowledge manager
D) process facilitator

Question

Quizplus · Accepted Answer

Lia's role as someone who promotes the concept and overcomes resistance to change is best described as a product champion.

Lia Hwang Was Asked to Attend a New Product Scoring