Comport Corp. automatically dismisses any concept that does not seem to have the potential to be first or second in its market. In this case, Comport is using market share as a _____.
A) surrogate factor
B) culling factor
C) Level One factor
D) conjoint factor

Question

Quizplus · Accepted Answer

Comport Corp. is using market share as a culling factor, as it is eliminating concepts that do not have the potential to be first or second in their market.