The A-T-A-R concept is taken from _____.
A) the risk/payoff matrix
B) diffusion of innovation
C) the delay curve
D) the cumulative expense curve

Question

Quizplus · Accepted Answer

The A-T-A-R concept is taken from the diffusion of innovation theory, which describes the stages that a new product goes through as it is adopted by consumers: Awareness, Trial, Adoption, and Reinforcement. This concept can be used in marketing to understand how quickly and widely a product will be adopted by customers.

The A-T-A-R Concept Is Taken from _____