Which of the following formats of concept testing produces more realistic evaluations but also risks the bias of good or poor advertising copy writing?
A) Narrative format
B) Stripped description
C) Commercialized format
D) Virtual reality

Question

Quizplus · Accepted Answer

The commercialized format of concept testing produces more realistic evaluations because it simulates an actual advertising situation, but it also risks the bias of good or poor advertising copy writing since the concept is presented in a polished and professional manner.

Which of the Following Formats of Concept Testing Produces More