Practitioners urge that a concept statement should:
A) not claim determinant attributes.
B) always be presented to potential buyers in a verbal format.
C) be as descriptive and lengthy as possible.
D) relate in some way to things familiar to the customer.

Question

Quizplus · Accepted Answer

A concept statement should relate in some way to things familiar to the customer. This makes it easier for the customer to understand and visualize the concept. Option A is also correct as the statement should not claim determinant attributes, which can limit potential applications and stifle creativity. However, options B and C are incorrect as the statement can be presented in various formats and should be concise yet descriptive.

Practitioners Urge That a Concept Statement Should