Prior to proceeding with development of a new product, a group of technical people and intended customers will review a _____ statement to assess its potential.
A) product input
B) product potential
C) product concept
D) product process

Question

Quizplus · Accepted Answer

A product concept statement outlines the basic idea, features, benefits, and target market for a new product. It is used to assess the potential of the product before proceeding with development. Product input refers to the data and information used to develop a product, product potential is not a commonly used term in this context, and product process is related to the production and manufacturing process.

Prior to Proceeding with Development of a New Product, a Group