A manufacturer of ice creams introduces a new mint and lime flavored ice cream. According to the product/market matrix, the amount of innovativeness risk that the firm brings with this new flavor would be _____.

Question

Quizplus · Accepted Answer

Mint and lime may not be a common flavor combination, but it is not entirely new or untested. Therefore, the innovativeness risk is low.

A Manufacturer of Ice Creams Introduces a New Mint and Lime