A famous fast-food joint is offering all its regular customers a product of their individual choice through the program, "Have It Your Way". This is an example of:

Question

Quizplus · Accepted Answer

The program "Have It Your Way" is an example of mass customization, as it allows customers to personalize their orders according to their preferences. Mass customization is a production strategy that combines the benefits of mass production techniques with those of customization.

A Famous Fast-Food Joint Is Offering All Its Regular Customers