To generate quick revenue, Helium Corp., an electronics manufacturing firm, launches its new product by making a technical improvement to one of its competitor's ERP offerings. This is an example of _____.

Question

Quizplus · Accepted Answer

This scenario describes product adaptation, as Helium Corp. is making a technical improvement to an existing product from a competitor rather than creating a completely new and innovative product. This strategy allows them to enter the market quickly and generate revenue without investing too heavily in research and development.

To Generate Quick Revenue, Helium Corp