The first step in the process of creating a product innovation charter (PIC) for a firm is to:

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The first step in the process of creating a product innovation charter (PIC) for a firm is to look for opportunities, inside the firm or outside it. This involves conducting a thorough analysis of the market, competitors, and customer needs to identify areas where the firm can create value through innovation. Once the opportunities are identified, the PIC can be developed to guide the firm's innovation efforts towards these opportunities.

The First Step in the Process of Creating a Product