Many futurists advocate studying the emerging trends in society and deriving product opportunities from them. A team of experts from the consulting firm Social Technologies identified six important and provocative modern trends. Which of these trends is most likely to influence consumers to make spur-of-the-moment decisions?

Question

Quizplus · Accepted Answer

Just-in-time life refers to the trend of consumers wanting instant gratification and convenience in their lives. This could lead them to make spur-of-the-moment decisions, such as impulse purchases or last-minute travel arrangements, that cater to this need for immediate satisfaction.

Many Futurists Advocate Studying the Emerging Trends in Society and Deriving