Which of the following is the most meaningful metric for video ads?
A) view time
B) CTR
C) completion rate
D) skip rate

Question

Quizplus · Accepted Answer

Completion rate is the most indicative of how engaged the viewer was with the video ad, as it measures the percentage of viewers who watched the entire ad. View time, CTR, and skip rate can all provide valuable information, but completion rate is the most meaningful.

Which of the Following Is the Most Meaningful Metric for Video