In the context of a buyer-seller relationship,which of the following statements is true of trust?
A)The salesperson defines it in the relationship.
B)It was more important in traditional selling than it is in today's relationship selling.
C)A salesperson has to determine what it means to each of his or her buyers.
D)It is earned when a salesperson believes a customer will make a purchase.
E)It is the extent of a salesperson's confidence in a buyer's integrity.

Question

In the context of a buyer-seller relationship,which of the following statements is true of trust?​
A)​The salesperson defines it in the relationship.
B)It was more important in traditional selling than it is in today's relationship selling.
C)​A salesperson has to determine what it means to each of his or her buyers.
D)​It is earned when a salesperson believes a customer will make a purchase.
E)​It is the extent of a salesperson's confidence in a buyer's integrity.

Quizplus · Accepted Answer

Trust in a buyer-seller relationship is not defined solely by the salesperson or assumed to be the same for every buyer. Rather, trust is determined by the individual buyer and can vary based on their personal experiences and perceptions. Therefore, a salesperson must determine what trust means to each of their buyers to establish and maintain a successful relationship.

In the Context of a Buyer-Seller Relationship,which of the Following